Privacy Policy

This Privacy Policy (“Policy”) applies to My Pet Universe (“My Pet U” or “we”). This Policy describes how My Pet Universe collects, shares, uses, and safeguards customer personal information (“Personal Information”). This Policy covers Personal Information we collect at Mypetuniverse.com (the “Site”).

Your privacy is important to My Pet Universe. We want you to feel comfortable when you access our website. When you visit this site, you can do so anonymously without revealing your identity or any personal information to us.

We also believe that understanding what our customers want to see and do when visiting our site is an important part of building an interesting and useful online environment. Therefore, we track, on an aggregate basis, such information as the time and length of visits, the pages viewed or downloaded and your browser version. We do not collect any personal information about you unless you provide it to us.

By using Mypetuniverse.com, you consent to the collection and use of your personal information as outlined in the Privacy Policy. From time to time, we may update the Privacy Policy and we will post a notice of significant changes on the site. You should visit this page periodically to review any such changes to the Privacy Policy.

Personal Information We Collect

You may give us “Personal Information” that tells us who you are and other things about you. Personal Information we may collect includes your name, postal address, telephone number and e-mail address. We may also collect your user name and password and demographic data. Demographics help us know our visitors. For example demographics can tell us your age, if you are a man or a woman, and if you own a dog or a cat. We may also collect your information when you enter our contests or sweepstakes, take our surveys, play our games, write reviews, add ratings and sign up for our newsletters and other communications.

When you register to become a member of Mypetuniverse.com, we collect your name, e-mail address and optionally your hometown, state and country. Your name and email will never be shared, rented, bartered or sold with other users or third-party companies. The website, however, is accessible by anyone with an internet connection and a web browser, which means that any words and photos you post can be copied by any other internet user. That is the nature of the internet and though we discourage anyone from abusing that option, it is something that must be noted.

Information We Collect Automatically

We may automatically collect some information when you come to our Site. This information helps us improve our Site and your experience on our Site.

What we collect automatically includes information about the computer or device you use to come to our Site. This may include the software that runs your computer, the type of software you use to access and search the Internet, the service you use to go online, and the Internet address assigned to your computer. (This Internet address is called an Internet Protocol (IP) address) This information helps us make our Site work better with your systems. We also collect data about how you use our Site such as the times you come to our Site and for how long. We may also know what websites you went to before and after our Site. It is not uncommon for websites to collect this type of data.

Cookies. Like many websites, our Site uses “cookie” technology. A “cookie” is a small data file. Our Site may store cookies on your hard drive. Cookies help us know when you come back to our Site. Cookies also help us “remember” information about you. We may try to remember things such as what products you prefer and your log-in information. Personal Information may be tied to these cookies. We do this to help bring you a better browsing experience. It helps us make the Site more personal to you. You can set your browser to not accept cookies. If you do not accept cookies, however, you may not be able to access all services available on the Site.

Third Party Analytics. We may also use companies, such as Google Analytics, to help us collect information about our Site.

Use of Personal Information

We may use your Personal Information to, among other things:

• Operate and improve our Site, business and services. We may keep a customer database and other business records for reasonable periods.
• Provide customer service to you.
• Communicate with you by postal mail, e-mail, text (SMS, MMS), phone and other ways about contests, promotions, rewards, events, and special offers for products and services from My Pet Universe.
• Send you business communications, including confirmations, notices, updates, product alerts, and administrative messages.
• Detect, prevent and enforce against fraudulent, malicious or illegal acts.
• Process your entries to and run contests, sweepstakes, programs and surveys.
• For other purposes with your consent or as permitted or required by law.

Disclosure of Personal Information

We work with third parties who provide services, including but not limited to website hosting, e-commerce affiliation, data analysis, emailing and other services of an administrative nature. Personally identifiable information, is shared with such third parties for the purpose of providing such services. Further, we may use selected reputable third parties for marketing, targeting and analysis purposes. Some of these third parties may be given access to some, or all, of the information that you provide to us and may use cookies or other tracking technologies in connection with providing their services. To the extent that we provide your personally identifiable information to such third parties, we seek to restrict their ability to use such information for their own marketing purposes; however, we cannot be responsible for the privacy policies or practices of such third parties.

Information Choice and Access

You can “opt-out” of My Pet Universe marketing communications. If you opted-in to our sharing of your Personal Information with third party marketers, you can opt-out of that too. You may also request to access or change your Personal Information. You may also ask us to change your preferences for how we use your Personal information.

Security of Personal Information

My Pet Universe takes reasonable steps to help protect Personal Information that we have or control against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

External Links

Mypetuniverse.com may contain links to other web sites. These other sites maintain their own policies regarding cookies and the collection and use of personal information.

Question or Concerns

Our mailing address is:
DA Jones Publishing
PO Box 308
Rockville MD 20848-0308

Changes/Updates to this Policy

If we make any changes to this Policy, we will change the “Revised” date below.

Revised September 2011